Gaurav Gupta is one of the most celebrated and innovative couturiers in India, and a global name on the rise. The Central Saint Martins, London graduate has created a niche for his eponymous label as a progressive couturier and carved a world that is future primitive, reflected through his sculpture-like garments.
Over a decade of merging indigenous Indian construction and embellishing techniques with his idea of the future, Gaurav has delivered and sustained a world that is Indian at its core and boundless in its form and emerged as one of the strongest voices in couture and fashion from India. Pinning modern couture on the world map, his collections have since been spotted at various red-carpet appearances like the Emmys and Golden Globes. The brand has been regularly featured on the cover of prominent Indian luxury titles such as Vogue, Harper’s Bazaar, L’Officiel, Elle, Cosmopolitan and international publications like Nylon and Bello.
Another turning point arose with Gaurav’s reinvention of the traditional sari – a living costume as old as the country itself. His pre-draped, pre-pleated and stitched saris with gothic and art nouveau undertones, three-dimensional metal and leather embroideries and the novel sari gowns began an entirely new language in Indian wear and gradually in couture. Gaurav Gupta Man was introduced in November 2018 with a spectacular show with GQ India which garnered immense popularity. Gaurav’s past couture shows have always caught eyeballs, the shows have always promised drama, magic, high energy and at the center of it all – a stunning collection.
The brand Gaurav Gupta was founded in 2004. Gaurav, with his brother and Managing Business Partner Saurabh Gupta, has created a brand that is known across the world, for its breakthrough design philosophy, changing the definition of couture. The dynamics of the power duo has sketched one of fashion’s biggest success story.
Couture at Gaurav Gupta relies on its core philosophy - India is a state of mind. Through its inception, the brand has dived, explored and questioned what it means to bring in new design to a culture steeped in custom, almost rigid in its ornate saturation. That has created a language quite farther from the expected experience of India, visually and emotionally. It has been a 15 year long journey of a shift, a need for the offbeat by a people dictated too long with closeting, of individuality, of distinction.
The atelier employs a team of around 60 in its design and management capacity and over 300 artisans including tailors, embroiderers and pattern specialists. Gaurav Gupta couture retails from five of its independent stores across Delhi Mumbai, Kolkata and Hyderabad. The stores have been written about extensively for their architecture and design ambition.