Arunodaya - India Couture Week 2024
Arunodaya signifies the early dawn, derived from the Sanskrit words "Arun," meaning dawn, and "Udaya," meaning riser daybreak. This captivating phenomenon, where the first light of day breaks the darkness, is the essence of Gaurav Gupta's India couture collection. Arunodaya embodies the mystical transformation of night into day, symbolising hope, renewal, and the infinite possibilities that come with each new beginning.
The Arunodaya collection captures the serene tones of early morning with White, Ivory Pearl, Comet Blue, Petal Pink, Mauve, Slate, Sand, Bordeaux, and Lava, blending tradition with innovation. Intricate embroideries, including Indian Zardozi, cage embroidery, and colourful details, bring the dawn narrative to life. Sheer fabrics evoke the lightness of dawn, while high-end couture pieces like opulent lehengas, saree gowns, and draped sarees showcase Gaurav Gupta's craftsmanship and innovative spirit. Futuristic elements such as metallic breastplates and reflective embroidery on men's jackets enhance the collection, heralding a new era in Indian couture. The couturier’s signature sculpting art meanders throughout the collection, heralding a new era in Indian couture.
The show culminated with Khushi Kapoor and Vedang Raina as the showstoppers. Khushi donned a fitted mermaid skirt and an off-shoulder blouse with sleeves, paired with a shoulder cape. Her outfit, in a mesmerizing Sand hue, was adorned with thousands of dripping crystals, pearls, and Zardozi embroidery. Vedang wore a long black velvet jacket featuring intricate refraction embroidery.
Showstopper Khushi Kapoor said, “Walking for Gaurav for my debut walk is like stepping into an ethereal dream. Hisdesigns seamlessly blend fantasy with reality, and being a part of his journey is truly an honor.”
Showstopper Vedang Raina said, "Gaurav's visionary artistry is unparalleled. His ability to transform fabric into wearable art is extraordinary. I am thrilled to be a part of his vision and this collection”
Couturier Gaurav Gupta said, "Arunodaya is a celebration of new beginnings and the endless possibilities that come with them. Khushi and Vedang embody the spirit of this collection with their grace and charisma, bringing the essence of dawn to life on the runway."
