Craftmenships

Gaurav Gupta's craftsmanship amalgamates couture, sculpture and mythology to adapt Indian techniques into a contemporary design language.

Inspired by the organic elegance of Art Nouveau, the garments exhibit intricate hand embroidery, Indian textiles and sculptural silhouettes.

The embroidery is not only embellishment, but also a medium of storytelling. The brand prides itself in its spiritual centric approach to designing, embedding fantastical and mythological motifs in the embroidery. Motifs like the Pegasus, the Centaur, the Swan and the Serpent, appear often to symbolize themes of duality, strength, transformation and transcendence.

Gaurav's signature work includes sculptural fabric and metal work such as armor-inspired metal breastplates for both men and women. The brand strives to strike a delicate balance between fantastical storytelling and organic silhouettes to create a distinct Gaurav Gupta universe.